Google Completes December 2024 Core Update
Google has confirmed the completion of its December 2024 core update. The rollout, which began on December 12, concluded on December 18, taking just six days to finish.
Observed Changes in Rankings
Early reports from SISTRIX show that the update caused noticeable shifts in search rankings:
- Websites like Pinterest.com and BBC.com gained visibility in the U.S. market.
- UK-based e-commerce sites also saw improvements.
- However, certain e-commerce and informational sites experienced drops in performance.
The update happened around the same time as major domain changes, such as Twitter moving to x.com and Virgin Holidays merging with virginatlantic.com. While it’s unclear whether these changes are connected to the update, large domain moves often impact search rankings.
Why Are Two Core Updates So Close?
The proximity of the November and December core updates highlights Google’s approach to continuously optimizing its search systems. Each update focuses on different parts of its ranking systems to improve the quality of search results.
Google rolls out updates as soon as they are ready to ensure users get the best possible search experience without delay.
Related: Google Core Update November 2024 Sparks New Changes
Advice for Website Owners
If your website has been affected, here’s what you can do:
- Focus on creating helpful, reliable, and people-first content.
- Check the Google Search Status Dashboard for information on the update.
- Follow Google’s update-specific guidance to understand potential improvements.
Looking Ahead
The December core update wraps up a busy year of changes to Google’s search algorithms. While the full effects will become apparent in the coming weeks, prioritizing quality content and monitoring search performance will be critical moving forward.
Sarosh Khan has been part of CyberX Studio since 2024 as a Content Writer and Strategist. With a degree in Media & Communication Studies, Sarosh is passionate about creating content that is both informative and engaging. She specializes in researching topics and crafting content strategies that help boost engagement and support the studio’s marketing goals.