Google Core Update October 2023

Google, as the leading search engine platform launched its latest update for improving the website rankings and quality of content for better user experience. The SEO broad core update will help enhance the high performance of websites. 

Google’s October 2023 update is focused on Search Engine Optimization to reduce any kind of issues in website ranking and quality content. Following the most recent algorithm update, some websites fighting for the top rankings may see positive results, while others still require some search engine guidelines to improve their rankings. 

What is Google Core Update October 2023?

google update october 2023

Google Core Algorithm Update 2023 was launched to enhance visitor interaction and provide them with the most relevant results of their queries. The update will not work on an overall basis in changing the algorithm of search engines but it will only have an impact on websites and SEO rankings of content. Here are the four major points that are updated in Broad Core October Update 2023:

Productive Content Update

The websites on Google rank higher based on guidelines provided by Google, which include quality of content, authentic information, and relevance to search queries. The Google October Update 2023 is designed to target the specific queries dropped by users and provide the best possible results.

Spam Content Update

The spamming, hacking, and loss of sensitive data because of broken links are so common on Google. The latest Google Update 2023 aims to approve the content without any spam links or information to improve the quality of data and save it from any loss.

Users Page Experience

Some of the pages often get broken and slow in running which makes the rankings of search engines down and limited. This new October update will refresh the pages instantly and will enhance user experience on all devices from laptops to mobiles. 

Product Reviews

In Ecommerce SEO most people around the world go to Google reviews before shopping for products available online. The Broad Core Update will also enhance the product reviews according to the location, brands, and, quality of products. It will help the user get the latest information on the best quality products based on search queries.

Google update october 2023

Five Effective Guidelines for Using Broad Core Update 2023

The Google Algorithm update 2023 is about improving the search engine result pages and Search Engine Optimization (SEO) is not a simple job in this concern. There should be a proper strategy and ways to follow to benefit from the new algorithm update in 2023. Here are five efficient guidelines for achieving the best results in SEO rankings after the latest update:

Review Rankings on Search Engine

The first step to improve the SEO rankings after the Google Core Algorithm Update and look for these measures:

  • What keywords are added to the content? 
  • Are there any new keywords your content is lacking?
  • Is your page visible on SERP when users search queries?

The best way to look for the perfect keywords used and SEO ranking of your website is to go and overview your competitor’s rankings and keywords used. There are a lot of search engine ranking checker websites available. Try to check your website ranking and make notes to enhance it further.

Adhering to Google’s Regulations and Guidelines

Google always wants to rank the content that is best in all strategies making the user experience better. It has given the guidelines to follow to help content creators and website owners improve their rankings. Here are some of the points based on which Google ranks your content and website:

Authenticity: To rank on top searches on Google, your website, products, and services should have credibility and trust factor with users.

Expertise: You must have expertise on the subject of your website.

Proficiency: You must have proficient knowledge and enough experience about the content you are uploading on the website.

Reliability: To rank your website according to guidelines provided by Google, your website must be safe and reliable for users. It should not have any virus or threats.

Upload User-Friendly Content

Getting the latest update from Google helps enhance website rankings but it is more useful to follow the guidelines already provided by search engines, one of which is to upload content that is user-centric and relevant to user’s needs. The need is to not only focus on the latest update of algorithms and rankings but also to see your content from the audience’s point of view. Check for the following points for the authenticity of your content:

  • Your content must be relevant and fulfill the clear motive of your website.
  • Your content must be informative and useful for users.
  • The content uploaded must be written by proficient and expert in the subject.
  • The website’s speed, quality, and loading time should be fine for a good user experience. 

Update Your Content

To make your website continue to rank on Google, it should be properly updated whenever needed. After every short interval of time, do proper research on the latest keywords, and the ranking situation and refresh your content accordingly. Your content should not be outdated and backward according to audience searches. Change your keywords and content style to engage the audience for a long-term visit to your website.

Link Trustworthy Websites

To make your website perfect in quality and search engine rankings, try to backlink your website with high-authority websites that are already preferred by Google in terms of good rankings. Reach out to efficient content builders to improve Search Engine Result Page visibility. Using links to websites with strong Domain Authority will make your website look more trustworthy and reliable to rank on top. 


In conclusion, the latest Google Core update 2023 is for enhancing user experience and SEO rankings of the website. The latest update is focused on the relevance, quality, page experience, speed, and trustworthiness of the website. To benefit from these updates, content creators and website owners should focus on the new guidelines and should check the website ranking with old Digital marketing/SEO strategies to align them with the updated version. 

The new Google Update 2023 can amplify your website’s performance in terms of spam reduction, quality, and valuable content.

Read more | Google November 2023 Core Update


Meta Threads: A New Application for Reshaping Online Conversations

Mark Zuckerberg, the head of the parent company Meta, has launched a new app, Threads. After successfully expanding the outreach of Facebook and Instagram to billions of users, he is now heading towards making Meta Threads a game changer in the world of online social interaction. 

What is Meta Threads?

Meta Threads is a new app introduced by Instagram that allows people to converse and share their ideas through text, pictures, and videos. Threads app was released on June 5, 2023, and over 70 million users, including bloggers, actors, entrepreneurs, and netizens, downloaded the application within 2 days and became part of its network. If you are passionate about creating content or a user who posts randomly, it offers you an easy and user-friendly space for engagement among the public. With Meta Threads, Netizens have an opportunity to express themselves freely and creatively and make online connections with people they admire, like celebrities or influencers, and those with similar likes, interests, and passions. 

Meta Threads have been launched in 100+ countries to be installed and used by both Android and iPhone users. Mark Zuckerberg expressed his optimistic views, and he believes that Meta Threads can roll out as the next online social platform with 1 billion users in the long run.

How to Use Threads

Join  Meta Threads by downloading the application. iPhone users can get it from App Store, and Android users can get it from Google Play Store. Click on log with Instagram to continue.


Write up to 500 characters of content, a 5-minute long video, and images. Manage your privacy settings. Create your avatar and enjoy posts/stories in your feeds. 

Latest Updates

Threads have brought new updates of the mention button, customized ALT Text, and post sharing via Instagram DM. 

Rivalry with Twitter

 A 70% decline in the usage of Twitter was observed, with more and more users shifting to Threads.

How to Use Meta Threads

  • You can join the Meta Threads network quite simply by downloading the application. iPhone users can get it from App Store, and Android users can get it from Google Play Store. Once installed, tap on “Log in with Instagram”.
  • While it will provide you with the choice to personalize your other information, particularly for Threads. 
  • It also gives users the option to either follow the same individuals they were following on Instagram or selectively follow the accounts.
  • Users wh By doing so, your username will remain the same as the one on Instagram. o fall under the age group of 16 or 18 in some states will default to a profile that is private.

Features of Threads by Instagram

Meta Threads is a text-based app of Instagram. It has the following fundamental features:

  1. Socialization

Thread app users can engage with each other by chatting with each other by mentioning or replying. They can also participate in virtual events or join groups. 

  1. Content Type

You can share the text of almost 500 characters. Post links, images, and videos that are 5 or less than 5 minutes long. 

  1. Privacy

Users can control their privacy by managing who can see, like, comment, share, or repost a post from another account based on their privacy settings. Users have access to mute, unfollow, block, or report an account. 

  1. Feed

Users’ feeds include posts and stories from accounts they have followed and recommendations of new content that they might like. 

  1. Avatars

Avatars in Meta Threads can be customized by changing eyes, hair, the shape of the body, and clothes to represent the persona and style of the user more accurately. 

  1. Text-to-Speech

Threads considers the app’s usage by people with disabilities and incorporates features of a voice assistant for text-to-speech and screen reader support.

Latest Updates in Meta Threads

Some essential new features have been added to Threads to enhance the user experience:

  • Sharing Post to Instagram DM: The latest update witnessed in the first week of August includes the feature of sending a post on Threads to the DM of Instagram. 
  • Customized Alt Text: Now users can add personalized Alt Text to images and videos that they share on Threads. 
  • Mention Button: With the feature of “Mention Button”, now users can mention another account while publishing their Threads.

Twitter VS Threads

With the launch of Threads, we witnessed a lot of comparisons taking place between Threads and Twitter. A 70% decline in the usage of Twitter was observed, with more and more users shifting to Threads.  A lot of views are coming in that are misinterpreting Thread as a replica of Twitter. Though there are some features that show a clear distinction between the two of them:

  • No Direct Messaging: Users on Threads cannot directly message each other but can mention or reply to posts. This limitation can become a hindrance to communication between brands and buyers.
    • One-time Publishing: Users cannot edit or make changes to the published thread once it has been posted. 
    • No Trends Section: Unlike Twitter, Threads doesn’t have a trends section.
  • No Paid Ads: On Twitter, we see different sorts of promotional ads, but on Threads, users will not see ads. 
  • No Desktop App: For now, there is only an app download version available for phones, but the desktop app version is not unavailable. But it is hoped for in the immediate future. 
  • Hashtags and Topic Search Missing: Threads don’t have a hashtag option, and users only write text without hashtags. Also, they can search for other users but cannot look for a particular topic.

Will Threads Replace Twitter?

Threads cannot replace Twitter completely, but they can affect its place in the social arena as people are showing a preference for Threads over Twitter. This can be sustained only if Threads keep on updating, considering the users’ interest and keeping them continuously hooked, which seems to be a challenging task at hand.

How can Brands Benefit from Threads?

As of now, one cannot run ads on Threads, but it offers other opportunities that can be availed of and benefited from. Brands can make an account on Threads, understand its algorithm, and analyze the platform. Initially, they can create awareness around their business, build a brand image, and gain recognition among their audience. As Threads is in boom mode, your brand’s online presence can help you get access to the right customers. Threads show recommended posts from various accounts, so take the chance and grab the attention of new customers.

New Features of Meta Threads Coming Soon

The Wall Street Journal has stated that Meta Directors understand the limitations of Threads and are expecting a decline in their usage. Therefore, they are working to bring on new features to maintain and upscale the user base on Threads.


Meta Threads by Instagram is all set to change the dynamics of social networking. It has shown a positive response from the users, with massive traffic showing interest in the app and signing up for it, yet Threads has a long way to go. To make this app stand out from the rest of the competition, its features have to be upgraded in such a way that they align with users’ activities and keep them captivated and engaged.