1. Focus on the Reader, Not Just Keywords
AI tools often create content based on keywords and search volume. While SEO is important, content should also focus on solving real problems for your audience.
Tip: Consider what your audience truly wants to know. Instead of listing product features, explain how your product or service can solve their problems.
Example:
- AI-style: “Our air conditioner has 5 speed settings and 3 fan modes.”
- Humanized: “Beat the summer heat with our air conditioner, designed to keep your family comfortable even on the hottest days.”
This approach makes your content more relatable and helpful.
2. Learn From Sales and Support Conversations
Your customer-facing teams are full of insights. Sales and support teams receive questions, complaints, and feedback daily. This information can guide your content strategy.
Tip:
- Use AI tools to analyze support tickets or call transcripts.
- Identify common problems and the language your audience uses.
- Use this language in your content to make it more relatable.
This method ensures your content speaks the way your audience thinks and feels.
3. Use Internal Experts
Your team members are experts in their fields. Sharing their knowledge in content makes it feel authentic and trustworthy.
How to do it:
- Interview team members for blog posts, videos, or podcasts.
- Quote them in your content.
- Share behind-the-scenes insights to show real people working at your company.
Benefit: Readers feel they are getting advice from real humans, not a machine.
4. Add Your Brand Personality
AI content can feel flat. Adding your brand’s personality helps your content stand out.
Tips to inject personality:
- Use a conversational tone.
- Add humor or fun examples if it fits your brand.
- Tell stories instead of just giving facts.
Example:
- AI-style: “Our skincare cream reduces wrinkles.”
- Humanized: “Wave goodbye to wrinkles and say hello to smooth, glowing skin with our crea, your new best friend!”
Personality makes your content memorable and engaging.
5. Feature User-Generated Content (UGC)
UGC is content created by your customers, such as reviews, photos, or testimonials. Sharing these makes your brand more human because it shows real experiences.
Tips:
- Encourage customers to post about their experience with your product.
- Share these posts on your website and social media.
- Highlight stories that show how your product helps real people.
UGC builds trust and creates a sense of community around your brand.
Quick Table: AI Content vs Humanized Content
| Aspect | AI Content | Humanized Content |
|---|---|---|
| Tone | Neutral, robotic | Friendly, relatable |
| Personalization | Generic | Tailored to audience needs |
| Trust | Low | High |
| Engagement | Informative | Encourages interaction and connection |
| Emotional Impact | Minimal | Strong, connects with emotions |
This table illustrates why humanized content resonates more effectively with readers.
Conclusion
AI tools are powerful, but they can’t replace the human touch. By focusing on your audience, learning from customer conversations, sharing expert insights, showing personality, featuring user stories, and being transparent, you can create content that resonates deeply.
Humanized content is not just about writing; it’s about creating experiences that make your audience feel understood, valued, and connected. Even in the AI era, the human touch will always make your brand stand out.
Kashmala
Social Media Content Creater
Kashmala, Content Writer, has been working for CyberX Studio. With a Bachelor’s degree in Law, Kashmala has expertise in brainstorming, in-depth research, collecting essential facts, and making information sound easy for a mass audience to understand. She also composes content strategies for CXS’s content marketing department.