Meta Update: More Control Over Recommended Video Content (Oct 2025)
October 2025 — Meta Platforms, the parent company of Facebook and Instagram, has introduced new tools that give users greater control over the video content they see across its apps. This update aims to enhance personalization, reduce repetitive videos, and increase transparency in how recommendations are generated.
Key Updates and Features
- Show More / Show Less Controls:
Users can now fine-tune their feeds by tapping “Show More” or “Show Less” on Reels or video posts. This feedback directly shapes future recommendations. - Refined “Not Interested” Option:
A clearer and faster way to hide unwanted videos. Once marked, similar content is deprioritized by Meta’s algorithm.
- AI-Powered Topic Filters:
Users can block or prioritize specific themes, like sports, fashion, or gaming, across all video surfaces for a more tailored experience. - Fresh Content Priority:
The algorithm now favors newly uploaded and trending Reels, increasing visibility for real-time, relevant videos. - Friend Activity Indicators:
“Friend bubbles” now appear on videos your contacts engage with, making discovery and interaction more social. - Enhanced Transparency:
Meta will provide clearer explanations of why certain videos appear in your feed, following similar transparency initiatives from YouTube and TikTok. - Improved “Save” Feature:
The “Save” tool has been redesigned, making it easier for users to collect and organize their favorite Reels and posts in one convenient place for later viewing.
Why It Matters
This update reflects Meta’s broader shift toward responsible AI and user empowerment. By integrating direct feedback into its recommendation system, Meta aims to create a more personalized and user-driven video experience.
Experts note that for creators and marketers, engagement quality, such as saves, shares, and audience reactions, will now play a larger role in video visibility.
Sources: Meta Newsroom, TechCrunch, Reuters