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Google Search Console Adds Hourly Export Feature

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Google Search Console Includes Hourly Data Export to 24-Hour View

Google has introduced a highly requested feature in the Search Console by enabling hourly data exports for the 24-hour performance view. This new functionality enhances website performance monitoring with greater precision and real-time insights.

Key Details of the Update

The 24-hour view feature was first launched in December. It offers near real-time data on website performance across Google Search, Discover, and News. With the new hourly export option, users can download performance data by the hour.

This update simplifies analyzing site metrics like clicks, impressions, average position, and CTR by reducing delays.

Benefits of Hourly Data Export

  • Faster Response Times: Detect performance changes and respond swiftly.
  • Detailed Analysis: Export hourly data to tools like Excel or Google Sheets for deeper analysis.
  • Local Time Insights: Filter performance data by query, page, or country within the local time zone.

How to Access the Feature

To access the new hourly export feature:

  1. Go to Performance Reports in the Search Console.
  2. Select the 24-hour view tab.
  3. Click the Export button to download the data.

This update addresses a major request from users and offers more granular insights for SEO professionals and website owners.

Why It Matters

The ability to export hourly data empowers users to:

  • Monitor the early performance of newly published content.
  • Track the immediate impact of updates to existing pages.
  • Make timely adjustments to optimize search performance.

This enhancement ensures businesses can adapt their strategies and stay competitive in the evolving digital landscape by providing more accessible and timely metrics.

Sarosh Khan

Content Writer/Content Strategist at CXS

Sarosh Khan has been a content writer and strategist at CyberX Studio since 2024. With a degree in Media and Communication Studies, she is passionate about creating informative and engaging content. She specializes in researching topics and crafting content strategies that boost engagement and support the studio’s marketing goals.

CXS PK News Article 15 (02)

Google Moves Web Vitals Monitoring to DevTools

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Google Moves Web Vitals Monitoring to DevTools

Google has stopped its Web Vitals Chrome extension with the launch of Chrome 132. Now, all the features from the extension are part of Chrome DevTools’ Performance panel.

This change allows developers to track Core Web Vitals directly in DevTools. It helps make the process simpler and more efficient.

Why Did Google End the Web Vitals Extension?

The Web Vitals extension launched in 2020. It helped developers track important website performance metrics like:

  • Largest Contentful Paint (LCP)
  • Interaction to Next Paint (INP)
  • Cumulative Layout Shift (CLS)

These metrics measure how fast a website loads, how users interact, and how stable the design is.

Although many developers used the extension, Google now focuses on DevTools because it offers more features in one place.

Related: Core Web Vitals: The Secret to Better SEO Rankings

What’s New in DevTools?

Chrome’s Performance panel in DevTools has all the features of the extension and more. Key updates include:

  • Live Metrics: Get real-time Core Web Vitals data during tests.
  • Field Data Comparison: Compare your data with the Chrome User Experience Report (CrUX) for mobile and desktop.
  • LCP Details: See which element affects your LCP and get a breakdown of loading phases.
  • INP Logs: Track user interactions that affect the INP score.
  • CLS Logs: View layout shifts that impact your CLS score.
  • Advanced Metrics: Get more data like First Contentful Paint (FCP) and Time to First Byte (TTFB).

These updates give developers detailed insights to fix performance issues quickly.

Related: Improve Largest Contentful Paint: A Key to Faster Page Loads

What Should Developers Do Now?

If you are still using the Web Vitals extension, switch to DevTools.

Google has made a migration guide to help with this transition. For those who still want to use the extension, Google has shared instructions to keep a local copy. However, the CrUX API key linked to the extension will stop working soon. You will need to generate a new API key using the CrUX documentation.

Looking Ahead

Google is improving DevTools to be the best tool for web performance monitoring.

With all Core Web Vitals metrics now available in DevTools, developers can track performance issues without needing extra tools. It also makes performance optimization faster and easier.

Sarosh Khan

Content Writer/Content Strategist at CXS

Sarosh Khan has been part of CyberX Studio since 2024 as a Content Writer and Strategist. With a degree in Media & Communication Studies, Sarosh is passionate about creating content that is both informative and engaging. She specializes in researching topics and crafting content strategies that help boost engagement and support the studio’s marketing goals.

CXS PK News Article 14 (02) (1)

Google Adds Data Collection Period to PageSpeed Insights (PSI)

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Google Adds Data Collection Period to PageSpeed Insights (PSI)

Google has updated PageSpeed Insights (PSI) to display the data collection period for Chrome User Experience Report (CrUX) metrics. This update addresses a long-standing frustration among developers who rely on this tool for website performance insights. Barry Pollard, Web Performance Developer Advocate at Google Chrome, announced the change in a post on X.

What Changed in PSI?

With the update, PSI directly displays the exact date range for CrUX metrics in its interface.

CrUX data in PSI is based on the 75th percentile of real user visits over a rolling 28-day period, with a two-day delay.

For instance, a test run on January 5 would show data collected from December 7 to January 3.

Previously, developers had to dig into Chrome DevTools to find this information. Now, it’s available directly in PSI, making it easier to interpret and track performance metrics.

See more: What is a Good Engagement Rate in GA4 for SEO? Let’s Break it Down!

Why It Matters

CrUX data is essential for measuring real-world user experiences and is even used as a ranking factor in Google search results.

The update benefits developers by:

  • Providing clarity on the time frame for performance metrics.
  • Helping them track changes and improvements after website optimizations.
  • Simplifying performance analysis by making key information readily accessible.

CrUX Data Across Google Tools

The update in PageSpeed Insights is part of Google’s efforts to enhance the usability of CrUX data. However, CrUX data is available across multiple Google tools, each with a slightly different approach:

  • PageSpeed Insights (PSI): Reports URL-specific or site-level data for a rolling 28-day period, with a two-day delay.
  • Google Search Console: Groups pages into page groups rather than reporting on individual URLs, which can sometimes cause confusion.
  • BigQuery: Provides monthly CrUX data dumps, offering extra details like histograms and geographic breakdowns. The data is updated 10 days after the end of each month.

See more: Why Your Business Needs a Website Redesign: Key Signs It’s Time for an Upgrade

Looking Ahead

This small but impactful change to PageSpeed Insights makes CrUX data more transparent to interpret.

By providing a clearer picture of performance metrics, developers can better optimize their websites for user experience and search rankings.

Sarosh Khan

Content Writer/Content Strategist at CXS

Sarosh Khan has been part of CyberX Studio since 2024 as a Content Writer and Strategist. With a degree in Media & Communication Studies, Sarosh is passionate about creating content that is both informative and engaging. She specializes in researching topics and crafting content strategies that help boost engagement and support the studio’s marketing goals.

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How Rendering Affects SEO: Insights from Google’s Martin Splitt

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Google’s New Talk on Website Rendering

In a recent Search Central Lightning Talk, Martin Splitt from Google discussed how rendering affects website performance and SEO. He explained how developers can make their websites easier for search engines to understand.

Splitt also addressed concerns about using too much JavaScript. He shared ways to balance dynamic content with better search visibility.

What Is Website Rendering?

Rendering is creating a complete web page from data and templates. Splitt explained that modern websites use templates to build pages with the same structure but different content, such as product listings or blog posts.

Splitt described three main types of rendering:

  1. Pre-Rendering (Static Site Generation)
  2. Server-Side Rendering (SSR)
  3. Client-Side Rendering (CSR)

Each method impacts how search engines crawl and index a site.

Related: What is a Good Engagement Rate in GA4 for SEO? Let’s Break it Down!

1. Pre-Rendering: Simple but Limited

Pre-rendering generates web pages before users visit them. Tools like Jekyll and Hugo help developers automate this process.

Pros:

  • Minimal server load
  • High security
  • Reliable performance

Cons:

  • Requires updates for new content
  • Limited user interactions

Splitt explained that pre-rendering works well for static websites but may not suit sites needing real-time updates.

2. Server-Side Rendering (SSR): Flexible but Resource-Intensive

SSR generates web pages on the server when users request them. This allows for personalized content, like user dashboards or comments.

Pros:

  • Supports dynamic content
  • Handles user interactions

Cons:

  • Needs more server resources
  • Slower load times

Splitt suggested using caching to reduce server strain and improve speed.

Related: What is ADHD in SEO? A New Buzzword or a Critical Concern for Marketers?

3. Client-Side Rendering (CSR): Interactive but Risky

CSR uses JavaScript to load content in the user’s browser. It offers a smooth, app-like experience.

Pros:

  • Interactive and seamless
  • Works offline with PWAs

Cons:

  • Depends on the user devices
  • SEO challenges if JavaScript fails

Splitt recommended a hybrid approach called “hydration,” which combines server-side and client-side rendering for better SEO.

Choosing the Right Rendering Method

Splitt said there’s no single solution for all websites. Developers should choose based on their site’s purpose, update frequency, and user interactions.

Factors to consider:

  • How often the content changes
  • What kind of user interactions are needed
  • Available resources for maintenance

Limiting JavaScript for Better SEO

Too much JavaScript can cause SEO problems, especially with AI crawlers like GPTBot. Splitt suggested limiting JavaScript to ensure that search engines can see essential content.

Recommendations:

  • Use SSR or pre-rendering for key content
  • Apply progressive enhancement to improve usability

Related: JavaScript Indexing Issues

Key Takeaway ading Text Here

Developers should focus on rendering strategies that balance performance and SEO. Reducing JavaScript reliance and choosing the right method can improve user experience and search visibility.

Sarosh Khan

Content Writer/Content Strategist at CXS

Sarosh Khan has been part of CyberX Studio since 2024 as a Content Writer and Strategist. With a degree in Media & Communication Studies, Sarosh is passionate about creating content that is both informative and engaging. She specializes in researching topics and crafting content strategies that help boost engagement and support the studio’s marketing goals.

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Google Explains 404 and Redirect Validation in Search Console

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Google Explains 404 and Redirect Validation in Search Console

Google’s John Mueller has explained how the Google Search Console processes 404 errors and redirects during site changes. His insights help clarify misunderstandings about site migrations.

Key Points from Google

"Mark as Fixed" Doesn’t Speed Things Up

Mueller said that using the “mark as fixed” option in the Search Console does not speed up Google’s processing of site changes. It is a tool for tracking progress, but it does not affect how quickly Google rechecks the site.

Handling Redirects and 404 Errors

Proper redirects should be set up to point users to the right pages. New pages should return a 200 (OK) status code. If a page is no longer needed, a 404 error is fine as long as it is intentional.
Mueller explained that flagged 404 errors in the Search Console are not a problem unless they were not supposed to happen.

Reprocessing Takes Time

Google’s timeline for processing changes varies. Recent updates are processed faster, but older or larger site changes take longer.

Best Practices for Site Owners

  • Make sure redirects are in place to guide users and search engines.
  • Fix internal links to match new URLs.
  • Update sitemaps to reflect the changes.
  • Check 404 errors regularly and fix unintentional ones.

Why It Matters

If not handled well, site migrations can impact search rankings. By following Google’s guidelines, businesses can avoid drops in visibility and maintain website performance.



Sarosh Khan

Content Writer/Content Strategist at CXS

Sarosh Khan has been part of CyberX Studio since 2024 as a Content Writer and Strategist. With a degree in Media & Communication Studies, Sarosh is passionate about creating content that is both informative and engaging. She specializes in researching

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What is ADHD in SEO? A New Buzzword or a Critical Concern for Marketers?

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What is ADHD in SEO?

The digital marketing landscape is ever-evolving, with new terms and trends emerging regularly. The latest buzzword making waves in the SEO industry is “ADHD in SEO.” But what does it really mean? Is it a clever metaphor or a real issue that marketers should address? Let’s dive deep into this new term and understand its impact on search engine optimization strategies.

Understanding ADHD in SEO: The Basics

In traditional psychology, ADHD (Attention Deficit Hyperactivity Disorder) refers to a condition where individuals face challenges with focus, impulsivity, and hyperactivity. However, in the context of SEO, ADHD stands for the tendency of marketers to jump from one SEO strategy to another without sticking to a consistent plan.

The term highlights a significant issue in digital marketing: the impulsive, erratic behavior of constantly chasing trends and shiny new tools without mastering or fully utilizing the existing ones. This approach can hinder long-term SEO success and create confusion in content strategies.

Adhd in seo

Why ADHD in SEO is Gaining Attention

This concept gained popularity as SEO experts began to notice a pattern in how many marketers handle their optimization efforts. Instead of sticking to proven strategies, they continuously chase the latest algorithm updates, keyword trends, and tools. This behavior mirrors ADHD traits in a metaphorical sense:

  • Lack of focus on core SEO practices

  • Impulsive decisions based on new trends

  • Inconsistent content strategies

  • Hyperactive switching between tools and techniques

SEO professionals are now warning that this scattered approach can do more harm than good, leading to inconsistent rankings, poor user experience, and ineffective content strategies.

Related: SEO Trends in 2025

The Risks of ADHD in SEO

Marketers with an ADHD-like approach to SEO often face several challenges:

1. Inconsistent Content Strategy

Jumping from one keyword strategy to another can result in disjointed content. This can confuse both search engines and users, reducing your site’s authority.

2. Poor Time Management

Switching between multiple tools and strategies wastes valuable time that could be better spent on perfecting core SEO practices.

3. Algorithm Anxiety

Chasing every Google update without understanding its relevance to your site can cause anxiety and lead to impulsive changes that aren’t necessary.

4. Lower Rankings

Constantly changing strategies can confuse search engines about your site’s purpose, causing lower rankings and reduced visibility.

How to Avoid ADHD in SEO

To overcome this challenge, marketers need to adopt a more focused and disciplined approach to SEO. Here are some practical tips:

1. Stick to a Solid SEO Plan

Develop a comprehensive SEO strategy and stick to it for a set period before making any drastic changes. Focus on:

  • Keyword research

  • Quality content creation

  • Technical SEO

  • Link building

2. Avoid the Shiny Object Syndrome

New tools and trends will always emerge. However, it’s essential to evaluate their relevance before incorporating them into your strategy.

3. Prioritize Long-Term Goals

SEO is a long-term game. Avoid making impulsive changes based on short-term trends. Focus on building authority and trust over time.

4. Keep Learning but Stay Grounded

Stay updated with the latest SEO news, but avoid changing strategies every time an update is announced. Evaluate the impact before making adjustments.

Related: An Ultimate Guide for Understanding Crawl Budget

Is ADHD in SEO Hurting Your Business?

Many businesses unknowingly adopt an ADHD-like approach to SEO, which can lead to missed opportunities and wasted resources. Here’s how to assess if your strategy is suffering:

  • Are you constantly switching tools without mastering them?

  • Do you chase every trend without evaluating its relevance?

  • Is your content strategy inconsistent?

  • Are you frequently making impulsive changes to your website?

If the answer to these questions is yes, it’s time to slow down, refocus, and adopt a more disciplined approach.

Related: Core Web Vitals: The Secret to Better SEO Rankings

Final Thoughts: ADHD in SEO is a Wake-Up Call

The term “ADHD in SEO” serves as a wake-up call for marketers to reassess their strategies. It emphasizes the need for consistency, focus, and long-term planning in SEO efforts. While it’s essential to stay updated with the latest trends, impulsive decision-making can derail your progress.

In a world of ever-changing algorithms, the key to SEO success lies in discipline, consistency, and a well-thought-out plan. Avoid the trap of ADHD in SEO and focus on building a sustainable strategy that delivers long-term results.

SEO Tips to Stay Focused:

  • Create a clear content calendar

  • Prioritize user experience

  • Regularly audit your website

  • Stick to core SEO principles

By following these steps, you can avoid the pitfalls of ADHD in SEO and achieve steady, sustainable growth in your online visibility.

Adhd in seo

Why CyberX Studio is Your Go-To SEO Partner

At CyberX Studio, we understand the challenges businesses face in the ever-evolving digital landscape. Our team of experienced SEO professionals is committed to delivering sustainable, long-term growth by crafting tailored strategies that focus on core SEO principles without falling into the trap of impulsive trends.

We offer:

  • Comprehensive SEO Audits to identify gaps and opportunities

  • Customized SEO Plans tailored to your industry and audience

  • Advanced Keyword Research for improved targeting

  • Technical SEO Improvements to enhance site performance

  • Content Strategies that resonate with both users and search engines

Usman Javed

Usman Javed

SEO Specialist

Usman javed is a seasoned SEO specialist with over a decade of experience in optimizing websites for search engines. Passionate about digital marketing trends, he focuses on creating strategies that deliver long-term, sustainable results. With a keen eye for algorithm updates and user behavior, Usman helps businesses achieve consistent growth and improved online visibility. Currently working with CyberX Studio, he is dedicated to helping clients navigate the ever-changing SEO landscape through data-driven insights and tailored solutions.

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Google Explains How to Identify Indexing Issues Linked to JavaScript

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Google Explains How to Identify Indexing Issues Linked to JavaScript

Understanding JavaScript’s Role in SEO Issues

Google’s Martin Splitt recently discussed how website indexing issues are often misdiagnosed, clarifying that JavaScript is rarely the main reason for SEO setbacks. In a SearchNorwich video, Splitt explained that SEOs often misidentify JavaScript as the culprit when, in reality, the root cause usually lies elsewhere.

Misusing JavaScript: The Real Problem in SEO

Splitt emphasized that JavaScript is not frequently the root cause of indexing problems with Google. Martin Splitt highlighted the following key points:

  • JavaScript is not to blame: Most SEO issues attributed to JavaScript are caused by other factors, such as poor website structure or incorrect implementation.
  • Confirmation bias leads to misdiagnosis: Many SEOs jump to conclusions, assuming JavaScript is the root cause without thoroughly investigating.
  • Out of hundreds of reported cases, only one involved a JavaScript bug: This emphasizes that most issues are unrelated to JavaScript.
  • The problem is often in the execution: Incorrect implementation or blocked resources, not the JavaScript code itself, is usually the culprit.

Debugging Crawling & Rendering Issues

Splitt offered actionable advice to help webmasters diagnose indexing issues potentially linked to JavaScript. He recommended using tools like:

  1. Google Search Console URL Inspection Tool: To check how Googlebot renders your pages.
  2. Google Rich Results Test: To understand what content Google indexes from your site.
  3. Chrome Dev Tools: To view JavaScript console messages and network activity.

These tools help you quickly spot and fix crawling issues. Splitt explained that rendering is when Google downloads all webpage resources, like fonts and JavaScript, to create a page that looks like what users see. Debugging can show if parts of the page are missing or not loading fully.

Splitt also said that JavaScript errors don’t always mean a problem with the code. For example, if Robots.txt blocks an API, the page won’t load right. This isn’t a JavaScript issue but a setup problem. He advised checking these basics to avoid wasting time.

Looking Ahead

The insights from Google’s Martin Splitt highlight a critical shift in how SEOs approach indexing issues. Moving forward, a deeper understanding of debugging techniques and correct implementation of JavaScript will be essential for website owners to enhance visibility and optimize performance in search engines.

 

Sarosh Khan

Content Writer/Content Strategist at CXS

Sarosh Khan has been part of CyberX Studio since 2024 as a Content Writer and Strategist. With a degree in Media & Communication Studies, Sarosh is passionate about creating content that is both informative and engaging. She specializes in researching topics and crafting content strategies that help boost engagement and support the studio’s marketing goals.

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Google AI Overviews Claims Larger Pixel Area in SERPs

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Google AI Overviews Claims Larger Pixel Area in SERPs

Google’s AI Overviews (AIO) is reshaping the search engine results page (SERP) landscape, occupying more screen space and increasingly pushing organic results out of sight. New data from BrightEdge highlights the growing influence of AIO and the urgent need for businesses to adapt their SEO strategies.

The Growing Dominance of Google AIO

Since its launch in May 2024, Google’s AIO has been controversial. By providing instant answers pulled directly from publishers’ content, AIO minimizes the need for users to click through to websites. This trend has raised concerns among publishers, negatively impacting website traffic and revenue.

AIO’s impact is also visible in its physical footprint. Initially occupying 600 pixels in SERPs, it expanded to 800 pixels by late summer and is expected to surpass 1,000 pixels by 2025. This means most of what users see “above the fold” is dominated by AI responses and advertisements, leaving little room for organic links.

Industries Most Affected by AIO

BrightEdge data reveals a surge in AIO prevalence across several niches:

  • Healthcare: AIO visibility increased from 70% to over 80% for health-related queries.
  • B2B Technology: AIO results now appear in nearly 50% of queries, up from 30% in May 2024.
  • eCommerce: Visibility climbed from 27% to over 35%, with projections nearing 45%.
  • Finance: A dramatic rise from 5% to 20% and expected to hit 25% by mid-2025.

Emerging sectors like travel, restaurants, and entertainment are also seeing rapid AIO growth, with predictions of up to 100x increases in coverage by 2025.

Adapting to the AIO Era

To remain competitive in an AI-driven search landscape, businesses must pivot their SEO strategies. Here’s how:

  1. Optimize for AI Citations: Use schema markup and structured data to increase the likelihood of being featured in AIO responses.
  2. Focus on Intent-Based Content: Create comprehensive, multi-layered content that answers complex user queries.
  3. Monitor Industry-Specific Trends: Analyze how AIO affects your niche and adapt to emerging patterns.
  4. Prepare for Actionable AI: Ensure your content aligns with transactional capabilities like bookings or purchases.

Looking Ahead

With Google’s Gemini assistant and other AI advancements, the traditional search experience is rapidly evolving. AIO’s growing presence demands businesses rethink their content creation and SEO approach. The key to thriving in this new landscape is adaptability, innovation, and a focus on user intent.

Sarosh Khan

Content Writer/Content Strategist at CXS

Sarosh Khan has been part of CyberX Studio since 2024 as a Content Writer and Strategist. With a degree in Media & Communication Studies, Sarosh is passionate about creating content that is both informative and engaging. She specializes in researching topics and crafting content strategies that help boost engagement and support the studio’s marketing goals.

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Google’s Top Searches of 2024

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Google's Top Searches of 2024

Google has rolled out its annual “Year in Search” report, summarizing the most talked-about topics and trends of 2024. The data showcases what grabbed global and regional attention across sports, entertainment, and lifestyle categories.

Overall Searches

This year, sports events emerged as the most searched topics worldwide.

The Copa América topped the charts, followed closely by the UEFA European Championship and the ICC Men’s T20 World Cup. Specific matches like India vs. England also trended, along with popular figures such as Liam Payne.

  • Copa América
  • UEFA European Championship
  • ICC Men’s T20 World Cup
  • India vs. England
  • Liam Payne

News

Global headlines reflected significant political and environmental moments.

The U.S. Presidential Election ranked as the most searched news topic. Other major searches included Excessive Heat events, the Olympics, and Hurricane Milton.

  • U.S. Election
  • Excessive Heat
  • Olympics
  • Hurricane Milton

Entertainment

Veteran comedian Katt Williams led searches for global actors, with rising talents like Ella Purnell and Hina Khan also gaining attention.

In cinema, sequels like Inside Out 2, Deadpool & Wolverine, and Dune: Part Two captured audiences’ curiosity.

Top Actors

  • Katt Williams
  • Pawan Kalyan
  • Adam Brody
  • Ella Purnell
  • Hina Khan

Top Movies

  • Inside Out 2
  • Deadpool & Wolverine
  • Saltburn
  • Beetlejuice Beetlejuice
  • Dune: Part Two

United States Top Trending Searches 2024

Overall Searches

  • Election
  • Donald Trump
  • Connections
  • New York Yankees
  • Kamala Harris

People

  • Donald Trump
  • Kamala Harris
  • JD Vance
  • Joe Biden
  • Catherine, Princess of Wales

Entertainment

Actors

  • Katt Williams
  • Jacob Elordi
  • Glen Powell
  • Jeremy Allen White
  • Shane Gillis

Musicians

  • Usher
  • Diddy
  • Kendrick Lamar
  • Drake
  • Justin Timberlake

Sports Trends

The return of boxing legend Mike Tyson earned him the second spot among globally searched athletes, trailing behind Algerian karate champion Imane Khelif.

Sixteen-year-old soccer prodigy Lamine Yamal also gained significant attention.

In terms of sports teams, American franchises like the New York Yankees, Los Angeles Dodgers, and Boston Celtics stood out globally. Soccer clubs like Inter Miami CF and Bayer Leverkusen also secured their place among top searches.

Athletes

  • Mike Tyson
  • Imane Khelif
  • Simone Biles
  • Scottie Scheffler
  • Jake Paul

Teams

  • New York Yankees
  • Los Angeles Dodgers
  • New York Mets
  • Boston Celtics
  • Minnesota Timberwolves

Digital Culture & Gaming

Word and puzzle games remained popular in gaming, with Connections and Strands leading the category. Notably, browser-based games continued to dominate searches, with Palworld, a rare console title, in the mix.

Games

  • Connections
  • Strands
  • Infinite Craft
  • Palworld
  • Sprunki

Lifestyle Trends

Aesthetics

Cultural aesthetics gained popularity, with themes like the Mob Wife Aesthetic and the Decora Aesthetic trending globally.

  • Mob Wife Aesthetic
  • Nancy Meyers Aesthetic
  • Pillow Face Aesthetic
  • Brat Aesthetic
  • Decora Aesthetic

Food & Recipes

Recipes were another major category, with Olympic-inspired Chocolate Muffins taking the lead. The traditional Chinese treat Tanghulu and a viral mac and cheese recipe by Tineke Younger also became global favorites.

  • Olympic Chocolate Muffins
  • Tanghulu
  • Tini’s Mac and Cheese
  • Mama Kelce’s Cookie
  • Dense Bean Salad

Popular Locations (Google Maps)

Iconic landmarks trended in travel-related searches. Madison Square Garden in New York led searches for stadiums, while the futuristic Las Vegas Sphere topped tourist attractions.

Top Stadiums

  • Madison Square Garden, New York, New York
  • Yankee Stadium, New York, New York
  • MetLife Stadium, East Rutherford, New Jersey
  • Barclays Center, Brooklyn, New York
  • Hard Rock Stadium, Miami Gardens, Florida

Top Visitor Attractions

  • Sphere, Las Vegas, Nevada
  • Navy Pier, Chicago, Illinois
  • Edge NYC, New York, New York
  • Kentucky Horse Park, Lexington, Kentucky
  • Willis Tower, Chicago, Illinois

Music Trends

Google’s “Hum to Search” feature revealed users’ love for catchy tunes. Songs like “Beautiful Things” by Benson Boone and the nostalgic “Axel F” by Crazy Frog topped the list.

The sea shanty “Wellerman” experienced a revival, while other songs, like Hozier’s “Too Sweet,” gained traction.

Most Hummed Songs

  • Beautiful Things – Benson Boone
  • Axel F – Crazy Frog
  • Wellerman – Santiano
  • Past Lives – Slushii
  • Too Sweet – Hozier

Looking Ahead

Google’s “Year in Search” 2024 reveals a world deeply connected through sports, entertainment, and digital culture. As we move into 2025, these trends provide valuable insights into global priorities and evolving interests. From groundbreaking events to cultural shifts, seeing what captures the world’s imagination in the year ahead will be fascinating.

Sarosh Khan

Content Writer and Strategist at CXS

Sarosh Khan has been part of CyberX Studio since 2024 as a Content Writer and Strategist. With a degree in Media & Communication Studies, Sarosh is passionate about creating content that is both informative and engaging. She specializes in researching topics and crafting content strategies that help boost engagement and support the studio’s marketing goals.

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Google Completes December 2024 Core Update

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Google Completes December 2024 Core Update

Google has confirmed the completion of its December 2024 core update. The rollout, which began on December 12, concluded on December 18, taking just six days to finish.

Observed Changes in Rankings

Early reports from SISTRIX show that the update caused noticeable shifts in search rankings:

  • Websites like Pinterest.com and BBC.com gained visibility in the U.S. market.
  • UK-based e-commerce sites also saw improvements.
  • However, certain e-commerce and informational sites experienced drops in performance.

The update happened around the same time as major domain changes, such as Twitter moving to x.com and Virgin Holidays merging with virginatlantic.com. While it’s unclear whether these changes are connected to the update, large domain moves often impact search rankings. 

Why Are Two Core Updates So Close?

The proximity of the November and December core updates highlights Google’s approach to continuously optimizing its search systems. Each update focuses on different parts of its ranking systems to improve the quality of search results. 

Google rolls out updates as soon as they are ready to ensure users get the best possible search experience without delay.

Related: Google Core Update November 2024 Sparks New Changes

Advice for Website Owners

If your website has been affected, here’s what you can do:

  • Focus on creating helpful, reliable, and people-first content.
  • Check the Google Search Status Dashboard for information on the update.
  • Follow Google’s update-specific guidance to understand potential improvements.

Looking Ahead

The December core update wraps up a busy year of changes to Google’s search algorithms.  While the full effects will become apparent in the coming weeks, prioritizing quality content and monitoring search performance will be critical moving forward.

Sarosh Khan

Content Writer and Strategist at CXS

Sarosh Khan has been part of CyberX Studio since 2024 as a Content Writer and Strategist. With a degree in Media & Communication Studies, Sarosh is passionate about creating content that is both informative and engaging. She specializes in researching topics and crafting content strategies that help boost engagement and support the studio’s marketing goals.