Google's Top Searches of 2024
Google has rolled out its annual “Year in Search” report, summarizing the most talked-about topics and trends of 2024. The data showcases what grabbed global and regional attention across sports, entertainment, and lifestyle categories.
Overall Searches
This year, sports events emerged as the most searched topics worldwide.
The Copa América topped the charts, followed closely by the UEFA European Championship and the ICC Men’s T20 World Cup. Specific matches like India vs. England also trended, along with popular figures such as Liam Payne.
- Copa América
- UEFA European Championship
- ICC Men’s T20 World Cup
- India vs. England
- Liam Payne
News
Global headlines reflected significant political and environmental moments.
The U.S. Presidential Election ranked as the most searched news topic. Other major searches included Excessive Heat events, the Olympics, and Hurricane Milton.
- U.S. Election
- Excessive Heat
- Olympics
- Hurricane Milton
Entertainment
Veteran comedian Katt Williams led searches for global actors, with rising talents like Ella Purnell and Hina Khan also gaining attention.
In cinema, sequels like Inside Out 2, Deadpool & Wolverine, and Dune: Part Two captured audiences’ curiosity.
Top Actors
- Katt Williams
- Pawan Kalyan
- Adam Brody
- Ella Purnell
- Hina Khan
Top Movies
- Inside Out 2
- Deadpool & Wolverine
- Saltburn
- Beetlejuice Beetlejuice
- Dune: Part Two
United States Top Trending Searches 2024
Overall Searches
- Election
- Donald Trump
- Connections
- New York Yankees
- Kamala Harris
People
- Donald Trump
- Kamala Harris
- JD Vance
- Joe Biden
- Catherine, Princess of Wales
Entertainment
Actors
- Katt Williams
- Jacob Elordi
- Glen Powell
- Jeremy Allen White
- Shane Gillis
Musicians
- Usher
- Diddy
- Kendrick Lamar
- Drake
- Justin Timberlake
Sports Trends
The return of boxing legend Mike Tyson earned him the second spot among globally searched athletes, trailing behind Algerian karate champion Imane Khelif.
Sixteen-year-old soccer prodigy Lamine Yamal also gained significant attention.
In terms of sports teams, American franchises like the New York Yankees, Los Angeles Dodgers, and Boston Celtics stood out globally. Soccer clubs like Inter Miami CF and Bayer Leverkusen also secured their place among top searches.
Athletes
- Mike Tyson
- Imane Khelif
- Simone Biles
- Scottie Scheffler
- Jake Paul
Teams
- New York Yankees
- Los Angeles Dodgers
- New York Mets
- Boston Celtics
- Minnesota Timberwolves
Digital Culture & Gaming
Word and puzzle games remained popular in gaming, with Connections and Strands leading the category. Notably, browser-based games continued to dominate searches, with Palworld, a rare console title, in the mix.
Games
- Connections
- Strands
- Infinite Craft
- Palworld
- Sprunki
Lifestyle Trends
Aesthetics
Cultural aesthetics gained popularity, with themes like the Mob Wife Aesthetic and the Decora Aesthetic trending globally.
- Mob Wife Aesthetic
- Nancy Meyers Aesthetic
- Pillow Face Aesthetic
- Brat Aesthetic
- Decora Aesthetic
Food & Recipes
Recipes were another major category, with Olympic-inspired Chocolate Muffins taking the lead. The traditional Chinese treat Tanghulu and a viral mac and cheese recipe by Tineke Younger also became global favorites.
- Olympic Chocolate Muffins
- Tanghulu
- Tini’s Mac and Cheese
- Mama Kelce’s Cookie
- Dense Bean Salad
Popular Locations (Google Maps)
Iconic landmarks trended in travel-related searches. Madison Square Garden in New York led searches for stadiums, while the futuristic Las Vegas Sphere topped tourist attractions.
Top Stadiums
- Madison Square Garden, New York, New York
- Yankee Stadium, New York, New York
- MetLife Stadium, East Rutherford, New Jersey
- Barclays Center, Brooklyn, New York
- Hard Rock Stadium, Miami Gardens, Florida
Top Visitor Attractions
- Sphere, Las Vegas, Nevada
- Navy Pier, Chicago, Illinois
- Edge NYC, New York, New York
- Kentucky Horse Park, Lexington, Kentucky
- Willis Tower, Chicago, Illinois
Music Trends
Google’s “Hum to Search” feature revealed users’ love for catchy tunes. Songs like “Beautiful Things” by Benson Boone and the nostalgic “Axel F” by Crazy Frog topped the list.
The sea shanty “Wellerman” experienced a revival, while other songs, like Hozier’s “Too Sweet,” gained traction.
Most Hummed Songs
- Beautiful Things – Benson Boone
- Axel F – Crazy Frog
- Wellerman – Santiano
- Past Lives – Slushii
- Too Sweet – Hozier
Looking Ahead
Google’s “Year in Search” 2024 reveals a world deeply connected through sports, entertainment, and digital culture. As we move into 2025, these trends provide valuable insights into global priorities and evolving interests. From groundbreaking events to cultural shifts, seeing what captures the world’s imagination in the year ahead will be fascinating.
Sarosh Khan has been part of CyberX Studio since 2024 as a Content Writer and Strategist. With a degree in Media & Communication Studies, Sarosh is passionate about creating content that is both informative and engaging. She specializes in researching topics and crafting content strategies that help boost engagement and support the studio’s marketing goals.